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Social Networking Sites are the most popular destinations on the internet today!
 
Why should you care about Social Networking? The two main reasons are:
  • It has the greatest potential to garner massive word of mouth marketing opportunitites for your business.
  • You have the opportunity to get highly targeted and high volumes of online PR free or with enhanced listings and ads at a very affordable cost!
 
YapStars live on the site, messaging one another about their loved dogs and cats, joining fan clubs, promoting their pets to win the coveted YapStar contest, watching funny videos, and sending eCards personalized with their Pet's Photo.
That's the social-networking part. But there's a point to all the yapping: finding cool pet products and pet services in their home town. Social networking, offers a new form of word-of-mouth 'advertising', and is changing the way local businesses do their marketing.
Word of mouth: The act of consumers providing information to other consumers.
Word of mouth marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place.
Word of mouth is arguably the most powerful driver of local transactions, and with YapStar's passionate pet community of reviewers, local businesses can leverage the power of true advocates in the community to market their products and services.

Social Networking Key Statistics

  • In September 2006, one in every 20 Internet visits went to one of the top 20 social networks.
  • By 2011, one-half of online adults and 84% of online teens in the US will use social networking.
  • 1 in 3 Internet users state that social networks have influenced their purchase decisions.
  • 91% of U.S. adults regularly or occasionally seek advice about products or services.
  • 57.7% of U.S. adults rank recommendations from friends as the most worthwhile promotion they consider when purchasing a product.
  • Social shopping often leads to unplanned purchases prompted by social features.
  • Advertising on social networks has exploded in recent years, with marketers predicted to spend $900 million in the US in 2007. In 2009 that figure will double, reaching 1.81 billion - and within two years thereafter, in 2011, reach $2.5 billion, eMarketer predicts.
 
Source: ComScore and eMarketer
 
Word of Mouth advertising
 
Social Networking Advertising Spending
 
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